1.Exclusive discounts: Most hotels actually want you to book with them directly because third-party booking sites take a cut of their profit. If a hotel can book you directly, it can still give you a discount and make more in the end than if you booked through a third-party site. The less hotels pay for third-parties as commission, the more they are willing to offer customers with extra benefits.
2.Room preferences: If you need a room with two beds, your chances of getting that room type are better when booking directly with the hotel as the OTAs do not guarantee room type for guests.
3.Customer service: If something goes wrong with your trip or your stay, you’ll get better customer service if you book directly through the hotel. That’s because hotels give priority to reservations made directly with them since they didn’t have to pay a commission fee. Otherwise, you’ll have to go through an OTA’s customer service agent, who will then have to liaise between you and the hotel.
4.Accountability :When the reservation relationship is between the guest and the hotel only, it’s clean and easy because there are only two parties involved: the customer and the business. When a third party (booking site) gets involved is when things can get messy. For example, sometimes reservations are not actually processed and the site and the hotel can pass the blame back and forth. This can potentially leave you with the wrong room or without a room at all, and there’s little hope for recourse.
5.Flexibility: When you book directly, hotels will often be more willing and able to help should you need to change your dates or even cancel, because they’re not bound by some third-party deal. Reserving a hotel room through a third-party site can essentially create and lock in a contract for a stay, which can limit wiggle room for the guest and hotel staff. If you need to change your room dates or cancel, and you booked through a third party, a hotel can’t work with you because it has a locked-in contract with the third party. You have to deal with the third party to change the deal, and that often doesn’t work out well.